Introducing
YourFit™
Your new go-to for one size undies!
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Women founded. Made to last.

Comfort without compromise since 1977.

Can't be beat
Build a strong foundation with our core collection
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More to love

Multipacks

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Loved by you

Our world famous thong has been made by women, for women since 1977

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Integrity
Quality
Loyalty
Transformation
Responsibility

Our Values

Our values have never changed. Our integrity and ethics have guided us through the decades. We remain steadfastly loyal to our fans and to our planet.